Every keyword is a tile. The tiles that grow turn green.
The mark is four squares growing into a bar chart: names on one side, trends on the other. Green always means good news: trending, new or available. Red means slowing or dropped. Every colour also comes with a sign (▲ ▼ + −), so meaning never depends on colour alone.
domaintile
Primary lockupdomaintile
ReversedMark on green: the last tile becomes an outline
Colour
Paper#FAF9F5Page background
Ink#141410Type, buttons
Stone#EFEDE6Controls, fills
Grey#5E5A50Secondary text
Riseoklch(0.72 0.17 150)Trending, new, available
Cooloklch(0.68 0.16 25)Slowing, dropped
Momentum scale
▼
0
▲
Logo and headlines
Aa
IBM Plex Serif
The logo at 500; headlines and a word as a heading at 400 with tight tracking. Calm, so the data stays the loudest thing on the page.
Interface
Aa
IBM Plex Sans
Buttons, menus and body text at 400–600. The same family as the headlines, so the page reads as one voice.
Names and numbers
agent.com
IBM Plex Mono
Used for every domain and every count. The fixed width makes name length visible at a glance.
Voice
Talk to one friendWrite like you’re texting a tip to a domainer you like.agent is up 67% this week. Register the .com before Friday.Whether you’re an investor or a builder, we’ve got you covered.
Open with a numberLead with a hard fact, then make the point.172,511 new .com names were added yesterday.Imagine waking up to a portfolio full of winners.
Every line earns its placeEach sentence adds something new. Say it once and move on.Registrations doubled, and most of the new names paired two words.More names. More buyers. More money.
Sound sureBack the claim with the data instead of hedging it.“bet” lost 285 names this week.This could potentially help your portfolio.